The need for organisations to learn, adapt, innovate and transform has never been greater than today. Our sales management meetings have proven to be a powerful and effective solution to provide sales managers/ professionals with the knowledge, skills and confidence they need to steer the process of change or address specific sales management issues.

As a result of our partnership with UBA we are proud to announce the reactualized SMA programme 2018, which will also include top notch sales trainings and workshops.


Discover our new formula 6 – 3 – 1 which is especially developed for the successful sales manager or professional of tomorrow.


6 SMA meetings with keynote speakers & networking reception:

18/01 Industry 4.0 : implications on Sales? – J. Lagast (Forte)
15/02 Optimising sales & activation campaigns by acting customer & shopper centric – W. Hamaekers (Haystack)
19/04 Managing international key accounts: global & local learnings – Th. Kerremans (Henkel)
21/06 Natuurlijk leiderschap – K. De Stobbeleir (Vlerick)
20/09 The power of emotions in Sales & Merchandising – B. Martin Ohnemüller (Neuromerchandising Group)
14/11 8th Summit – Minds&More – diverse keynotes


3 Sales trainings – you can choose from the following sessions :

19/03 How to integrate real customer delight in your sales organisation?
28/05 How to crack the sales management code?
18/06 Masterful sales presentations … to convince clients and grow your business
08/10 How to optimise your omnichannel approach?
03/12 Measuring & upscaling your sales performance: what are the new sales KPI’s?


1 Famous Xmas lunch :

18/12 In 2018 SMA will celebrate its 30th anniversary. For this festive occasion we will organise a
SPECIAL edition of the famous SMA Xmas lunch.